In this topic we see how to create a marketing plan, which is the document that contains all the analysis and planning undertaken. After SWOT analysis, it indicates objectives, strategies and actions to take to achieve the goal.The topic will be completed with the following blended learning activities: - Tutorials on the topic content. - Further readings of the concepts covered in the topic. - Consultations on the proposed case study on this topic. - A discussion forum on issues raised. - Review of progress.