MARKETING SUBSYSTEM. Teaching unitCourses:FUNDAMENTALS OF BUSINESS ADMINISTRATIONYear: Year 1 of Bachelor's in Mechanical EngineeringDegree: Bachelor's in Mechanical EngineeringDescriptionIntroduction to the marketing subsystem of the company and to its management. Information system, segmentation and positioning, consumer behavior and Marketing - mix.ObjectivesTo know the organizational function and distinguish the most important organizational structures.SubjectsLecture topicsMarketing management.Marketing information system.Segmentation and positioning.The consumer behavior.The decisions about price and product.The decisions about distribution and communication.Laboratory topicsPractical cases about the subsystem and the Marketing decisions.Annotated readings and discussion.