EL SUBSISTEMA DE COMERCIALIZACIÓN. Teaching unitCourses:BUSINESS ORGANIZATIONYear: Year 1 of Dual Bachelor's in Audiovisual Communication and JournalismDegree: Dual Bachelor's in Audiovisual Communication and JournalismDescriptionStudy as a whole of the trade subsystem starting with the knowledge of the stages of research and positioning necessary for operation decision-making about product, price, distribution and promotion.ObjectivesKnow and distinguish the different areas and operating the marketing tools that facilitate decision making regarding the portfolio of products, pricing systems, selection of broadcasting channels and communication policies necessary for their promotion.Understand the importance of the commercial activity of the company by placing the direction of marketing in the context of the strategic direction.Know the tools of market research and evaluate the importance of the data of audiences for the positioning and decision-making in companies of the audiovisual industry.SubjectsLecture topicsConcept of marketing and marketing management.Commercial research: audience measurement systemsAudio-visual product: phases and features of its realizationProduct and price decisions: price of sale and advertising rates.Decisions of the distribution and broadcasting of the audiovisual productCommunication and sales promotion decisions.Laboratory topicsReadings and case studies.