SUBJECT SUBJECT MATTER: The final evaluation of this subject consists of two parts: a theoretical and a practical part. - THEORETICAL PART (70% of the rating). The 8 Didactic Units that appear in the contents section of the Teaching Guide of the subject that are developed in the corresponding sections of the basic manual with which the subject has been followed (Guerras Martín, LA and Navas López, JE, 2015 "The strategic direction of the company theory and applications ", Madrid: Civitas). - PRACTICAL PART (30% of the grade) During the teaching period, several practical case studies will be proposed for group resolution, and / or brief cases of individual resolution. With the promotion of participation in the realization, delivery and defense of these cases, students can overcome this part. A proactive attitude in class will be valued in this component. For those who had not passed the practical part in class and / or want to choose to raise the mark in practices, they will have to examine one or more cases, with questions about them in a practical test that will be carried out at the end of the theoretical exam. In addition, students who have not submitted the resolved and written cases (in .doc or .pdf) on each day of class exposure, must bring them made as a precondition for the practical exam. (The cases planned to perform in class are the following: Inditex, Mahou-San Miguel, Mercadona, Freixenet and Accor of the book - Cases of Strategic Management of the Company - de Guerras Martín, LA and Navas López, JE, 2014, 5th edition ). TYPE / MODALITY: - THEORETICAL PART In ordinary call: Test with 28 test questions (with two, three or four possible answer alternatives) and 2 or 3 short development questions with limited response space. In extraordinary calls (September and December): The test type test could be replaced by an exam of 10 short development questions with limited response space. - PRACTICAL PART In the practices carried out or resolved in class, questions regarding the reading / case delivered or the video viewed will be asked. Depending on the characteristics of the practice in charge, they may be brought in writing (in handwriting) to the class or they must be resolved in class.
The resolution of the practices may be accompanied by exposure and defense of the work done. For those who have not passed the practical part during the course in the classroom, they will be given an exam that will consist of answering 2 or 3 questions of the case (or cases) that are considered, being able to be new or some of those planned for class and delivered prior to the test (those mentioned in the previous section of the book - Cases of Strategic Management of the Company - de Guerras Martín, LA and Navas López, JE, 2014, 5th edition). In this last alternative they will not be able to have the statement of the case during the test.