- Strategy and strategic thinking: reflection and decisions.
- Organizational identity: vision, mission, objectives, and values.
- Managing stakeholders and creating alliances.
- Strategic analysis.
- Innovation and opportunities.
- Planning and strategic control.
- Challenge of quality and excellence.
Grading consists of two parts. To pass this course, students must pass each part with a grade of at least 5.
The first part consists of a 20-question multiple-choice exam with three possible answers for each question. Each two erroneous answers subtract one correct answer from the exam score. This part accounts for 50% of the course grade.
The second part consists in the production of a Strategic Business Development Plan, and this may be done individually or in groups. This is accomplished by following the indications that are explained throughout the course. This part accounts for 50% of the course grade, and this is graded based on the degree that the course contents are made use of.
The course method is highly participatory and experiential. Following explanations about the what, the how is worked on so the student can develop a practical application for each aspect touched on. Collaborative tools and techniques are used for this.
Guerras Martín, Luis Angel. Navas López, José Emilio. "La dirección estratégica de la empresa teoría y aplicaciones". Madrid Civitas 2015.
Johnson, Gerry. Scholes, Kevan/Whittington, Richard. "Fundamentos de estrategia". Madrid Prentice Hall D.L. 2010.
Distribution of hours
Lecture hours: 10 Laboratory hours: 30