Elaboration of a marketing plan, environmental analysis. Competitor analysis. Market research. Marketing strategy development. Marketing objectives and the marketing plan.
The development of a marketing plan is an essential task for the success of a company within an environment characterised by strong competition, saturation and and a dynamic environment. There is a need for marketing specialists who are able to create an excelent marketing plan showing the steps to take within the commercial area of the company. The fact that this course is taught in english prepares the student for the international market and adds an attractive element to his/her CV which will be appreciated by future employers.